Table of Contents
- Choosing the Wrong Plan Type for Your Business
- Overlooking Hidden Fees That Eat Into Returns
- Failing to Communicate Effectively with Employees
- Ignoring Compliance Requirements
- Missing Tax Benefits and Matching Opportunities
- Skipping Annual Plan Reviews
- Going Without Professional Guidance
As a small business owner, offering a 401(k) plan can be one of your most powerful tools for attracting top talent and building your own retirement security. However, the complexity of these plans creates numerous pitfalls that can cost you thousands of dollars and create serious compliance headaches.
Recent data shows that 73% of small businesses with 401(k) plans make at least one significant mistake in their first three years of operation. These errors range from choosing inappropriate plan designs to missing critical compliance deadlines, and they can result in penalties ranging from $5,000 to $50,000 or more.
Let's examine the seven most common 401(k) mistakes small business owners make and provide you with actionable strategies to avoid them.
Choosing the Wrong Plan Type for Your Business
One of the biggest mistakes small business owners make is adopting a generic, one-size-fits-all 401(k) plan without evaluating their specific needs. Not all plans suit every business structure, and the wrong choice can create unnecessary complexity and expense.
Traditional 401(k) plans work best for businesses with diverse employee groups and varying income levels. However, they require annual nondiscrimination testing, which can limit how much highly compensated employees (including you) can contribute if rank-and-file employees don't participate at adequate levels.
Safe Harbor 401(k) plans eliminate nondiscrimination testing by requiring you to make employer contributions of either 3% of compensation for all eligible employees or dollar-for-dollar matching up to 3% plus 50 cents on the dollar for the next 2%. While this guarantees higher costs, it allows maximum contributions for business owners and key employees.

Solo 401(k) plans are ideal for businesses with no employees (other than a spouse). These plans allow contributions of up to $70,000 annually ($77,500 if you're 50 or older) in 2025, combining employee deferrals and employer contributions.
Before selecting a plan type, evaluate your business structure, employee demographics, and long-term objectives. Consider factors like employee turnover rates, average tenure, and compensation levels. A business with high employee turnover might benefit from a different approach than one with long-term, stable employees.
Overlooking Hidden Fees That Eat Into Returns
Many small business owners focus solely on setup costs while ignoring ongoing fees that can significantly impact long-term returns. A plan charging 2% in total annual fees versus one charging 0.75% can cost participants tens of thousands of dollars over a career.
Common fee categories include:
- Administrative fees: Typically range from $2,000 to $8,000 annually for small plans
- Investment fees: Can range from 0.25% to 2% of assets annually
- Advisor fees: Usually 0.25% to 1.25% of plan assets
- Individual participant fees: $25 to $100 per participant annually
To avoid fee surprises, request a detailed fee disclosure document before signing any agreements. Ask providers to break down all costs in dollar terms based on your expected plan size. Compare at least three providers, focusing on total cost of ownership rather than just the lowest setup fee.
Remember that the cheapest option isn't always the best value. A provider charging slightly higher fees might offer superior investment options, better participant education, or more comprehensive compliance support that ultimately saves money.
Failing to Communicate Effectively with Employees
Poor communication leads to low participation rates, which can trigger failed nondiscrimination tests and limit contributions for highly compensated employees. Studies show that 67% of employees don't fully understand their 401(k) benefits, and unclear communication is the primary culprit.
Effective employee communication should include:
Automatic enrollment with clear opt-out procedures: Set default contribution rates at 6% to 8% rather than 3%, as higher defaults encourage better long-term savings habits.
Auto-escalation features: Program annual 1% increases in contribution rates until participants reach 10% to 12% of compensation.
Plain-language materials: Create one-page summaries explaining plan basics, matching formulas, and investment options. Avoid industry jargon that confuses rather than educates.
Regular education sessions: Hold quarterly meetings or webinars covering topics like asset allocation, loan policies, and retirement planning strategies.
Many small business owners qualify for tax credits up to $500 annually for three years when implementing automatic enrollment features, making these communication improvements financially beneficial.

Ignoring Compliance Requirements
401(k) plans involve numerous regulations and deadlines that can trigger substantial penalties when missed. The most common compliance failures include:
Form 5500 filing deadlines: Plans with 100+ participants must file by July 31st (with extensions). Failure to file results in penalties of $250 per day, with no maximum limit.
Employee eligibility mistakes: Excluding eligible employees or including ineligible ones can trigger plan disqualification. Generally, you must include all employees who work 1,000+ hours annually or complete one year of service.
Contribution limit violations: 2025 limits are $23,500 for employee deferrals ($31,000 if 50+) and $70,000 total contributions ($77,500 if 50+). Exceeding these limits requires corrective distributions with potential tax penalties.
Late deposit penalties: Employee deferrals must be deposited within 15 business days of the payroll date. Late deposits trigger Department of Labor penalties and require corrective earnings calculations.
Create a compliance calendar marking all important deadlines, and work with your service provider to establish systematic processes for timely completion of required tasks. Many providers offer compliance services that can significantly reduce your administrative burden.
Missing Tax Benefits and Matching Opportunities
Small business owners often miss opportunities to maximize their tax benefits through strategic plan design and contribution strategies.
Employer matching strategies: Consider these approaches based on your objectives:
- Dollar-for-dollar matching up to 3% encourages broad participation
- 50% matching up to 6% of compensation reduces costs while still providing incentives
- Profit-sharing contributions allow flexibility based on annual business performance
Tax credit opportunities: The SECURE Act 2.0 provides credits of up to $5,000 annually for three years for small businesses starting new 401(k) plans. Additional credits are available for automatic enrollment features and employer contributions to lower-income employees.

Contribution timing strategies: As a business owner, you can often make employer contributions up to your tax filing deadline (including extensions). This flexibility allows you to optimize contributions based on actual business performance and tax situation.
For those interested in learning more about advanced tax strategies, our team frequently discusses these topics on the 1715 TCF podcast at www.1715tcf.com, where we cover practical approaches to business and personal tax planning.
Skipping Annual Plan Reviews
Business circumstances, tax rules, and personal situations change over time, making annual plan reviews essential for ongoing success. Key areas to evaluate include:
Investment menu performance: Review fund performance, fees, and participant utilization. Consider replacing consistently underperforming funds or those with excessive fees.
Plan design effectiveness: Analyze participation rates, average contribution levels, and nondiscrimination test results. Low participation might indicate need for communication improvements or plan design changes.
Service provider performance: Evaluate response times, participant satisfaction, and compliance support quality. Don't hesitate to change providers if service levels decline.
Regulatory updates: Stay current with changing contribution limits, required notices, and new compliance requirements. The SECURE Act 2.0 introduced numerous changes that may affect your plan design and operations.
Many successful business owners schedule annual reviews in conjunction with their comprehensive financial planning process, ensuring their retirement plan strategy aligns with overall business and personal financial goals.
Going Without Professional Guidance
Many small business owners attempt to manage 401(k) plans without professional guidance, often leading to costly mistakes and missed opportunities. The complexity of plan administration, fiduciary responsibilities, and regulatory compliance makes professional support invaluable.
Fiduciary responsibilities: As a plan sponsor, you have legal obligations to act in participants' best interests. This includes prudent selection and monitoring of investments, reasonable fees, and proper plan administration. Mistakes in these areas can result in personal liability.
Ongoing support needs: Professional guidance helps with investment committee meetings, participant education, compliance monitoring, and strategic plan modifications. This support becomes increasingly valuable as your plan grows and regulations evolve.
Cost-benefit analysis: While professional guidance involves fees, the potential savings from avoided penalties, optimized plan design, and improved investment outcomes typically exceed these costs significantly.
Consider working with advisors who specialize in small business retirement plans and understand your unique challenges. Look for professionals who provide comprehensive services including plan design, investment oversight, and participant education rather than just investment management.
Running a successful 401(k) plan requires ongoing attention to plan design, compliance, and participant needs. By avoiding these common mistakes and implementing the strategies outlined above, you can create a retirement plan that serves as a powerful tool for business success and personal wealth building.
If you're ready to optimize your 401(k) plan or explore retirement planning strategies tailored to your business needs, consider scheduling a consultation to discuss your specific situation. Our team at Davies Wealth Management specializes in helping small business owners navigate the complexities of retirement plan management while maximizing benefits for both owners and employees.
Remember, the cost of professional guidance is typically far less than the cost of mistakes in this complex area of business and personal finance.
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